house of rubber is a creative studio with an interdisciplinary artistic practice, based in amsterdam. located between the realms of fashion and sculpture, our goal is to challenge the traditional perception of these disciplines and blur their distinctive characteristics into one and other. we value playful optimism and creative fun over formal and minimalism, creating our own wondrous universe where rules are allowed to be broken, bended or abandoned.
founder marlou breuls lets every work gradually take shape with her open-minded and intuitive design process. her work is characterized by material-driven research, playful serendipity and happy accidents. the studio’s love for experimentation and craftmanship translates itself into highly material-driven works of art that push wearability, tactility, softness and otherworldly textures to the forefront. house of rubber produces everything from ballgowns trapped in rugs and otherworldly latex bodysuits, to wobbly floor lamps and rubbery jewelry that droops down from the wearer’s ears. with the surprising range of their work, they invite the audience to be amused, surprised, and welcomed in investigating every aspect of design.